The jars our customers reorder most
If you would rather not wade through the whole larder, start here. This collection gathers our best-selling jams and preserves in the UK, the jars that customers come back for time and again. There is no clever algorithm behind it, only genuine repeat orders, which makes it the most honest guide we can offer to a first purchase. Everything is made open-pan in small batches at The Old Rectory in Wiltshire.
You will find a mix across the range, because tastes vary and our regulars are loyal to different shelves. Some are after the most popular chutney in the UK for their cheeseboard; others want the best marmalade to buy for the breakfast table, or a customer favourite preserve they first tried in a gift set. Whatever the category, these are the recipes that have earned their place through reorders rather than marketing.
Many of these jars are also multiple award winners, which is no coincidence, the recipes judged best on flavour are frequently the ones people reorder. If you are hunting for the best artisan preserves in the UK and want a shortlist rather than the full catalogue, this is it.
Where to go next
Once you have found a favourite here, explore the wider shelf it came from. Marmalade lovers should browse the zesty collection; jam and curd fans the sweet preserves; and cheeseboard builders the savoury chutneys and pickles. For the full list of judged recipes, see the award-winning collection.
These best sellers also make the safest gifts, so they are a natural starting point for our gift sets for any occasion and our seasonal Christmas range. If you would like to try a few before committing, the 42g mini jars let you taste several of these favourites in one go, and a pot of our raw Wiltshire honey rounds out any order.
We like that this collection is shaped by you rather than by us. There is no paid placement and no clever merchandising; a jar appears here because enough people kept buying it. That makes it the most trustworthy entry point on the whole site, especially if you are new to handmade preserves and unsure where to start. Each of these favourites is still made open-pan in small batches in Wiltshire and posted in glass-safe packaging, exactly like everything else we make. If you are buying for a household with mixed tastes, choosing two or three from this shelf is the most reliable way to please everyone, and it gives you a ready-made set to keep or to share.
Think of this collection as a map rather than a destination. Pick a favourite here, follow it back to its home shelf for the full range of related flavours, and lean on our gift sets when you want to share those favourites with someone else. It is the simplest route through a larder that changes with the seasons.
The honesty of this collection is the whole point. There is no algorithm weighting jars by margin, no sponsored slot, and nothing here because we are keen to shift it; a preserve appears purely because enough people kept choosing it. That makes it the most reliable guide we can give to anyone standing at the start of a large and slightly daunting range.
Our regulars are a varied bunch, so the list spans the shelves: a marmalade for the breakfast table, a chutney for the cheeseboard, a jam for the children, a curd for the baker. If you are buying a gift and want to remove all doubt, this is the safest place to shop, and pairing two or three favourites makes a set that suits almost any recipient. Once you have found your own favourite, follow it back to its home collection to discover the related flavours around it, and you will quickly build a personal shortlist of the jars worth keeping in the cupboard at all times.
Frequently asked questions
How do you decide which preserves are best sellers?
This collection is based purely on genuine repeat orders from our customers, not on promotions or paid placement.
Are your best sellers also award winners?
Often, yes, because the recipes judged best on flavour are frequently the ones our customers reorder most.
What is the best preserve to try first?
Any jar in this collection is a safe first choice, and our mini jars let you sample several favourites at once.
Do best sellers make good gifts?
Yes, proven favourites are the safest choice for gift sets and hampers when you are unsure of someone's taste.
